I’m a design leader and consultant with 20 years of experience delivering intuitive, high-impact digital products across financial services, investment, private, wealth, SME, commercial and corporate banking, energy, retail, eCommerce, and consumer technology.

Combining my past experience in front-end coding and product design I’ve embraced current AI tools as part of my workflow to accelerate ideation, enabling faster and smarter design decisions.

My passion is crafting outstanding customer experiences that are feasible, scalable, and deliverable, bringing value to both users and businesses (start-up to enterprise) through collaborative design-led thinking.

I also care deeply about supporting design teams and their well-being by embedding best practices, improving design maturity, and ensuring designers have the headspace to do their best work.